The Online Identity

Commissioned by KONG | Ministry of Justice

June 23, 2010

Shady dealings. Making the public aware of online identity theft, a campaign commissioned by KONG and produced for the Ministry of Justice, with the main attraction being a viral video. Undercover journalist John Hillerman buys online identities from a ‘hackers hub’ in Central Europe. The identity he buys is - yours! Refunk skilfully integrated personal information and photos from internet-sources, highlighting the fact private details are up for grabs. Chilling material, especially since the phone conversations (dynamically generated from internet sources) are clearly about you too.

The campaign was preceded with an ambush on the Dutch eBay, Marktplaats.nl. After users close a deal, a webcam image pops up, showing two shady creatures in apparent panic – their webcam sprung to service without their consent. They close it quickly, leaving the buyer in a worried limbo about what he just witnessed. The solution follows quickly: a popup with a government logo warns against internet-frauds.

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We're Refunk.

Refunk is an award-winning creative production-agency based in the heart of Amsterdam. It is a company with a staff of very experienced and extremely talented people that all share the same passion for creating exceptional interactive user/brand experiences.


Refunk primarily works on projects together with advertising and interactive agencies. We execute these projects in-house and depending on your needs we can handle it all or fit in the bigger puzzle.

The services we offer;

  • Flash production (AS3)
  • iOS (iPhone/iPad) & Android applications
  • HTML(5), CSS(3), JavaScript (standards compliant)
  • AV production, casting, shoot, scripting and direction
  • Motion-graphics, post-production and 3D animation
  • UX-design
  • Art-direction and design
  • Unity3D games
  • Backend PHP/C#

We focus on quality, brand-awareness and conversion. If you are looking for a partner that can help you lift your ideas to new heights send us an email inquiry@refunk.com or contact us at +31 20 4223970.

There are currently no open vacancies.