Subject60
Commissioned by EuroRSCG4D | Volvo
Discover the naughty side. When Volvo drops a series of ‘naughty’ parties to launch its new Volvo S60, you want to get in. And the loyal followers of bloggers from Berlin, London, Paris, Milan and Madrid could get in when they used Refunks LAYAR-application.
In each city, players used their smartphones to navigate a mile long route, in an Easter egg hunt to find the ultimate goal, a physical 3D printed cube hidden in a local naughty place. To get to the cubes (21 per city) they had to successfully complete three checkpoint-relays on the hunt, each one unlocking the next. Refunks implementation prevented cheating, as the programme needs to ‘see’ the checkpoints before unlocking the route to the next.
