Say No To
Commissioned by EuroRSCG4D | Beck's Beer
Becks says YES to Naysayers. ‘Being different by choice’ is the Beck’s Beer slogan. The brewer invites fans to contribute to the online The Daily Different magazine, by sending video’s and texts that mark their ‘different’ appreciation of things. Refunk boosted this campaign by adding their ‘World says NO to...’ application to The Daily Different.
Users of Facebook are asked to file their complaints and their country, which are then shown on a world map on the website. The result is a dynamic and worldwide interaction of naysayers, who file a ‘NO to hating immigrants’ from Peru, a ‘NO to torturing animals’ from Turkey or a simple ‘NO to life without beer’ from Germany.
