Run Yourself Better

Commissioned by RIOT | adidas

April 16, 2010

Keep on running. No better runner than a runner well prepared, adidas thought. To help competitors in the London Marathon the sports brand hosted a special website, which shows the route via Google Street View and provides you with localised tips, hints and points of interest – as if you feel like visiting the Cutty Sark ship when your tongue hangs over your shoes.

The tips are useful enough though: thoughts on running and on the London track are shared by the likes of Haile Gebreselassie and Keith Anderson. To keep the website close to adidas and away from the tourist board, there is a chance to win a MiCoach personal training device to top your preparations.

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