Mercedes Vito
Commissioned by KONG | Mercedes
Simplicity awarded. Perhaps it’s inevitable to come up with something simple, robust, classy and stable, when you’re commissioned to build two banners for the Mercedes Vito car. Refunk approached the assignment with meticulous care: although the banners ‘only’ show a mechanic working on the banners’ texts, the production values were those of a premium quality website.
The result? A happy car manufacturer, a stellar conversion rate in the time the banner was up, and a 2009 Golden W3-award for an outstanding online advertising campaign, together with interactive agency KONG.
