For more information please browse to the Webdesigner website.
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For more information please browse to the Webdesigner website.
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More information can be found on the news website of the Dutch Ministry of Justice (in Dutch).
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The session description:
Stanislav is more viral than the swineflu
Everybody and their dog create guerilla marketing and viral campaigns, but only a few do it really well. The guys & dolls from KONG, a young interactive theme-agency, did it well, 5-million-views-in-a-week well. KONG calls it an 'ambush': a campaign linked to a Hyves profile, cleverly packaged in an actionmovie setting, ultimately disguised in a YouTube player.
The aim of the campaign was to be more aware of how to deal with your personal details online. Next to that it started a lively discussion about online privacy and the assumption that your personal details are safe verywhere. The results speak for themselves;
A single Twitter message resulted in a server that started smoking, 2000 views per seconds was too much. After 7 days the viral resulted in excess of 5,000,000 views and 7,000,000 friend forwards, at which point the mediabuy got cancelled as the target was more than reached.
KONG will be on our podium together with Comrad and Refunk to tell you all about this unbelievable concept and maybe more...
]]>Daar ben ik is introduced and endorsed by Kofi Annan. It includes a digital pop-up book that uses augmented reality technology. By posing in front of a web cam with a booklet four different 'pop-up' stories are unfolded using 3D animations with synced audio. The website also contains a petition and send-to-a-friend functionality.
]]>BlueMotionTechnologies bundles Volkswagen's best environmental technologies of today to fulfill the automotive aspirations of tomorrow. These are developments such as the new start-stop system and energy recovery by regenerative braking, electric drives and hybrid systems as well as clever drive systems like the one in the new TSI EcoFuel.
The billboard explains BlueMotionTechnologies by means of an interactive timeline animation that is synced with four different video advertisements. The timeline itself is scrubable and contains 3D animations and hotspots with additional information.
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We are happy to announce that the Mercedes-Benz Vito mechanic is a Gold Award Winner 2009 at the W3 Awards.
Commissioned by Kong Amsterdam, Refunk produced two animated video banners for the Mercedes-Benz Vito campaign. An archived version can be seen here.
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Cyber-criminal Stanislav stars as the main character in an Internet film, where he searches the web for information on potential victims. Everyone who logs into Hyves and plays the movie will see their own personalized video that includes their public profile information - like gender, name, age, amount of friends and hometown -, profile picture and public photos. After the movie is displayed a Hyver can send a message to his/her friends to notify them of their own personalized film or watch 5 tips on how to keep criminals like Stanislav away.
Half-a-day after the Stanislav campaign was launched it went viral without any media buy. With more than 5 million visitors and over 7 million friend forwards within 1 week, it makes it the most successful Hyves campaign to date. Stanislav was covered by numerous online and traditional newspapers and was shown on television by the Dutch NOS news.
On news blogs and Twitter many people responded very positively and many Hyvers posted pictures or recorded screen videos of their personalized movie on websites like Flickr and YouTube. The campaign also started a lively public debate about online privacy.
Due to its enormous success the campaign was taken offline after 7 days, because almost every active Hyves user was reached and to avoid the forwarded messages being perceived as spam.
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Bobby's latest article named Using timeline labels to dispatch events with the ActionScript 3.0 TimelineWatcher class was published on Adobe Devnet and gives a comprehensive introductory on using Refunk's TimelineWatcher class.
The TimelineWatcher class enables a developer's code to watch a timeline as it is played back and be notified when a frame label or the end of the timeline has been reached. By using frame labels as hooks - cue points, as in web video - timelines and actions can now be truly separated from your application logic.
UPDATE
Thibault Imbert from ByteArray.org recently blogged about the FrameLabel event, a new feature request for the next version of Adobe Flash Player.
The homepage uses a subtle parallax effect and shows the visitor an abundance of sunflowers. In this way both the game with its prices and the brand itself are emphasized. Browsing between website content such as winners and high-scores lists and a complete product navigator is done in a creative but still synoptic way.
Don't wait any longer; try to win a trip to the Spanish sun today!
]]>The website ties in to this concept by letting users mix music online in a cutting edge web application that fuses video, 3D, audio, FullSound and the user interaction into an immersive experience. The interface enables a visitor to control the volume and the musical style of four musicians individually and create a customized track that can be shared with friends.
Go ahead, create your own mix with Philips GoGear and put back what MP3 takes away!
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We are proud to publish that in the past months we have won a series of awards for the Carte Noire Une Déclaration Nommée Désir Valentine campaign website.
The complete list:
Refunk congratulates and thanks Euro RSCG 4D Amsterdam for their great concept, design and trust in making this an award-winning website!
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Tijmen has recently worked for LaComunidad, Zigiz and MTV Networks and has a fetish for interactive video, augmented reality, Adobe Flash, video games, mobile technologies and pixels in general. He also has this incredible funny cat named Broekie.
]]>Yesterday, Bobby's latest article named Detecting Flash Player versions and embedding SWF files with SWFObject 2 was published on Adobe Devnet, which is a comprehensive introductory tutorial on SWFObject 2.
SWFObject 2 is a method to embed Flash Player content that respects web standards, detects Flash Player to avoid broken SWF content, is very easy to use and supports the use of alternative content to display content to people that browse the web without plug-ins or help search engines index your content. SWFObject 2 is also an open source project that is officially supported by Adobe and is happily sponsored by Refunk.
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We just got word from our client TomTom, this was just too important not to let the world know. Instead of ruining it by paraphrasing the man himself let me just quote him so nothing can interpreted wrongly;
"John is officially happy..."
- John W. / TomTom
It's award time again! This time our Une Déclaration Nommée Désir website for Carte Noire was the lucky winner of a Golden Award at the 2008 Montreux Festival in the category Multimedia/web/CD-rom.
Commissioned by Euro RSCG 4D Amsterdam, Refunk produced the Valentine's Day website where visitors can compose a personalized love serenade to try to seduce the one they desire.
The receivers of this Déclaration Nommée Désir can choose to guess the identity of their secret admirer in a hint-based quiz, and if successful participate in a competition with a chance to win a magical trip for two.
The site is in French and an archived version can be seen here. The winners of the Gold Medal de Montreux can be found here: goldenawardmontreux.com.
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