Commissioned by Tribal DDB, Refunk produced the BlueMotionTechnologies campaign video billboard.
BlueMotionTechnologies bundles Volkswagen's best environmental technologies of today to fulfill the automotive aspirations of tomorrow. These are developments such as the new start-stop system and energy recovery by regenerative braking, electric drives and hybrid systems as well as clever drive systems like the one in the new TSI EcoFuel.
The billboard explains BlueMotionTechnologies by means of an interactive timeline animation that is synced with four different video advertisements. The timeline itself is scrubable and contains 3D animations and hotspots with additional information.


