Commissioned by Red Urban Amsterdam, Refunk produced the Lays Sunflower Race website. This website is part of a well-organized cross-media campaign, which is centered around an online game where each week visitors have the opportunity to win one out of ten trips to the Spanish sun. The game was produced by Little Chicken and audio for both game and website was produced by Big Orange.

The homepage uses a subtle parallax effect and shows the visitor an abundance of sunflowers. In this way both the game with its prices and the brand itself are emphasized. Browsing between website content such as winners and high-scores lists and a complete product navigator is done in a creative but still synoptic way.

Don't wait any longer; try to win a trip to the Spanish sun today!