Commissioned by Tribal DDB Amsterdam, Refunk produced the Philips Aurea teaser campaign website. The latest and ultimate manifestation of Philips' innovative Ambilight technology, Aurea brings light and color to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience Ambilight offers. The Aurea marks a departure from the world of television as we know it today.
Tied within the concept of seduction by light the website lets visitors play with sounds and lights and explore an interactive and atmospheric environment dominated by lights, color and seduction. The website includes original photo material of fashion photographer Vincent Peters and video material of film director Wong Kar Wai.
In this non-traditional seductive campaign the website slowly counts down to product launch and step-by-step increases the tension by slowly unveiling the story behind Aurea and showing more detailed visuals the closer it gets to launch day.
You can find the campaign website here.