Commissioned by Euro RSCG 4D Amsterdam, Refunk produced the Rabobank mobile banking campaign website. A novel product aimed at integrating banking into the vast array of possibilities of today's mobile phone technology, Rabo Mobiel offers a secure way of handling all the features and possibilities found in internet banking with the added advantage of being able to access them at any time.

Tied in with the product presentation concept of the tv-commercial, by integrating audio, video and natural language processing, the website offers the possibility of engaging in some Q&A with Jochem de Bruin concerning the product in a dynamic environment. A question on the workings of Rabo Mobiel, for instance "How does mobile banking work?" will yield an answer that will match the query as closely as possible.

You can check the Rabo Mobiel demo here.