CANNES -
Volvo's Life On Board site raked in a Gold and Silver Cyber Lion at the 52nd Cannes Lions International Advertising Festival. Fuel Europe and Euro RSCG 4D Amsterdam commissioned Refunk to design and produce this flash site for the worldwide Life On Board campaign.

Creative directors Sicco Beerda and Lorenzo De Rita envisioned an impressive and dynamic flash site with lots of content to explore, in the spirit of the Life On Board Project campaign.

Volvo's brief was to challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience and to use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's. Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages.

The Life On Board Project documents memorable conversations on board of seven different Volvo cars. Short trailers on TV and radio lead people to the website to watch the full 7-8 minute films and experience all additional dimensions that differentiate this project from any car campaign seen before.

Refunk congratulates and thanks Euro RSCG 4D and Fuel Europe, in particular Sicco Beerda and Lorenzo De Rita for their trust and inspiration in making this an award-winning website!

Visit the Volvo Life on Board website.