Commissioned by Stüssy Amsterdam | Arnold Worldwide
A tongue-in-cheek way to showcase Stϋssy’s new Spring/Summer 2012 collection and to engage with the brand’s Facebook community. The campaign idea is straightforward, the more likes the Stϋssy Amsterdam Facebook Page gets, the more the model undresses. The amount of clothing to fall off the model is left entirely up to the fans to influence. It is in your hands.
Getting coverage around the globe, the campaign had reached its initial target in less than 10 hours.
Huffingtonpost.com - “Take a potentially viral Facebook ad campaign, throw in a stripping model and you've got a mini-controversy.”
Adweek - “Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App”