Strip For Likes

Commissioned by Stüssy Amsterdam | Arnold Worldwide

April 10, 2012

A tongue-in-cheek way to showcase Stϋssy’s new Spring/Summer 2012 collection and to engage with the brand’s Facebook community. The campaign idea is straightforward, the more likes the Stϋssy Amsterdam Facebook Page gets, the more the model undresses. The amount of clothing to fall off the model is left entirely up to the fans to influence. It is in your hands.

Getting coverage around the globe, the campaign had reached its initial target in less than 10 hours.

Huffingtonpost.com - “Take a potentially viral Facebook ad campaign, throw in a stripping model and you've got a mini-controversy.”

Adweek - “Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App”

  1. Nice writeup on @huffingtonpost http://t.co/Jnrm8nrx

    36 days ago

  2. New little project for @ArnoldAMS: Click the like button and you won't be disappointed http://t.co/y6XBsemp for @StussyAMS

    37 days ago

  3. #Webbys Honoree for a project we did with Kong, Orangina Show Your Originals #Facebook #App http://t.co/0eSO9LJl

    37 days ago

  4. #Paranorman Trailer by the makers of #Coraline http://t.co/X8Wz8llv nicy nicy

    64 days ago

  5. 500K polys stable at 30fps on iPhone4 with #Air3.2 #Stage3D Yummmmm

    78 days ago

Read everything and more on twitter.com/refunk

We're Refunk.

Refunk is an award-winning creative production-agency based in the heart of Amsterdam. It is a company with a staff of very experienced and extremely talented people that all share the same passion for creating exceptional interactive user/brand experiences.


Refunk primarily works on projects together with advertising and interactive agencies. We execute these projects in-house and depending on your needs we can handle it all or fit in the bigger puzzle.

The services we offer;

  • Flash production (AS3)
  • iOS (iPhone/iPad) & Android applications
  • HTML(5), CSS(3), JavaScript (standards compliant)
  • AV production, casting, shoot, scripting and direction
  • Motion-graphics, post-production and 3D animation
  • UX-design
  • Art-direction and design
  • Unity3D games
  • Backend PHP/C#

We focus on quality, brand-awareness and conversion. If you are looking for a partner that can help you lift your ideas to new heights send us an email inquiry@refunk.com or contact us at +31 20 4223970.

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